About

Advocate for Highly Effective Philanthropy

We help excellent domestic enterprises, individuals and families to engage in charity, and aim to improve the effectiveness and influence of public welfare resources so as to boost more meaningful changes.

about_img1_03.jpg

Corporate Citizenship in Action (CCiA), founded in 2008, is a leading philanthropy consulting company that provides services for Fortune Global 500, unicorn companies, foundations, international organizations and community leaders in China.We work to advocate corporate citizenship, optimize philanthropic resources and expand their influence. 

As a pioneer in engaging enterprises into philanthropy, we are the first Chinese initiator of venture philanthropy and have guided enterprises towards innovative ways to practice corporate social responsibilities (CSR). We have facilitated Lenovo Venture Philanthropy, Master Kong Philanthropic Projects Competition, Intel Cinnovate, and China Merchants Award of Poverty Alleviationamong other renowned strategic public welfare projects.

The company links enterprises to the philanthropy though providing consulting services regarding philanthropic approach, project operation and voluntary service. Over the past decade, we have triggered an accumulative donation of 1.2 billion yuan, and introduced funding from private department to more than 1300 philanthropic organizations and social entrepreneurs.

We contributed to the establishment of Shanghai United Foundation, China Charity Fair, Information Sharing Mechanism of Chinese Environmental Grantmakers as part of our efforts towards higher effectiveness of resource distribution.

Currently based in Beijing, the company maintains healthy contact with philanthropic authorities at all levels, shares networks with the strategic partner, NPI, and cooperates with mainstream media and research institutes.


Our Story

CCiA was officially established in April, 2008 by several Chinese experts in CSR and public welfare, but our approach to effective philanthropy dated back as early as in May, 2006, when we had a primitive idea that we should persuade large-scale enterprises to shoulder proportionate social responsibilities.

We were inspired by Journal of Business Ethics, a periodical on CSR and sustainable business model listed as top 50 business publication by the Financial Times. The Journal annually published a list of 100 enterprises with good CSR practices. Sadly, however, Chinese enterprises was never on the list. That was the early 21st century, when foreign companies were expanding in China and Chinese enterprises were trying to adapt to market economy.

30 years after the Reform and Opening Up, it was first put forward in Regulations on Foundation Administration to develop non-public funds, which enabled enterprises and individuals to further engage in charity. At the same time, the seed of CSR started to be planted in China and people realized that philanthropy was the link between enterprises and the society. Under this circumstance, CCiA made use of the resources as a strategic partner of the British company, Corporate Citizenship, and the only Chinese advocate recognized by London Benchmarking Group (LBG), and started to introduce performance management into philanthropy. After years of research and practice, we have harvested experience to integrate enterprises with philanthropic organizations and to expand the influence of philanthropy.

Since 2014, public awareness of and enthusiasm for engagement in philanthropy has been growing. It is nothing new that annual donations from all walks of life reach hundreds of billions.What’s more, the issuance of Charity Law of People’s Republic of China provided a legal base for philanthropy. Against this backdrop, CCiA started to explore a systematic and sustainable model for philanthropy. We have advocated effective catalytic philanthropy and sponsors’ information sharing and published a series of related reports, offering the best consulting services as possible to those who do care about social development.





Memorabilia

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2018

In 2018, we tried online charity auction for the first time and blazed a new trail for expanding influence. We planned and supervised the ‘Along the Belt and Road’ Ecological Protection Project by Cadillac

2017

In 2017, we assessed the educational projects operated by China Three Gorges Foundation, and evaluated the feasibility of Toyota (China) Safety Experience project. Under our assistance, China Philanthropy Research Institute delivered Beijing Charitable Trust Performance Evaluation Report 2016.

2016

In 2016, we facilitated the establishment of the Information Sharing Mechanism of China Environmental Grantmakers, so that 9 domestic environmental grantmakers were able to share donation lists. We played the main role in writing China’s first observation report on domestic non-profit environmental protection organizations, providing grantmakers with a road map and best practices. Also, we worked with China Foundation Center and published Chinese Corporate Foundation Development Report 2016, which urged foundations to be more effective and professional. What’s more, we issued on our own Report on China CSR Ranking 2016, the first of its kind in China, in which we pointed out the causes for disordered CSR ranking and offered suggestions on sustainable development of this sort of ranking. 

2015

In 2015, we provided consulting service for Guangzhou Pharmaceutical Holdings Limited (GPHL) about registration and strategy planning of a foundation. We planned and supervised P&G Environmental Protection Pioneers programme, which cultivated environmentalists at college. We offered Amway (China) the whole 5 levels of volunteer training programs to help them empower volunteers.

2014

In 2014, we planned and supervised HSBC Community Partnership Programme, a practice of catalytic philanthropy in community building. We also facilitated HCBC Volunteering in Community, where we largely improved volunteering performance and gathered nearly 200 non-profit organizations.

2013

 In 2013, we helped GAC Toyota with CSR strategy planning. We delivered Review of Grassroots Collaborative Projects 2013 to Japan International Cooperation Agency (JICA) and offered our in-depth observation about how intergovernmental organizations can enhance grassroots cooperation.

2012

In 2012, we joined the committee of Ford Conservation and Environmental Grants and started cooperation ever since. We proposed holding Chinese Enterprise Green Contract Forum to SEE Foundation.

2011

In 2011, we cooperated with Lenovo and Weibo.com to advocate micro-philanthropy. We published Report on Cooperation between Non-Profit Organizations, where we analyzed the challenges of such cooperation and offered solutions. We also published China Corporate Foundation Development Report.

2010

In 2010, we organized CMG’s Award for Poverty Alleviation and were awarded the prize of ‘Innovative Practice of Poverty Alleviation’. Together with Intel China and the Department of Social Welfare and Philanthropy Promotion, Ministry of Civil Affairs, we set up the Cinnovation Award.

2009

 In 2009, we organized ‘The Fair of Philanthropic Projects for Wenchuan Earthquake’, which became the first domestic platform for nonprofit organizations and capital providers and served as model for similar fair. We contributed to the establishment of Shanghai Public Welfare Development Foundation, which then became today’s Shanghai United Foundation.

2008

In 2008, we provided strategy consulting service for Vanke Foundation. We also delivered Nokia’s Post-Disaster Reconstruction Report and designed community reconstruction projects based on actual conditions.


2007

In 2007, we initiated the Chinese version of ‘venture philanthropy’ and put it into practice in China with Lenovo. We held LBG roadshows in Beijing and Shanghai and suggested that performance management would be needed in social engagement.

Our Team
People here have one thing in common: they are eager to explore innovative solutions to social problems, knowledgeable and creative, moderate and persistent.
Lv Zhao

 Chief Executive, co-founder of CCiA; Founder and Chairman of NPI


Kelly Yu

 co-founder of CCiA; UNEP Advisor on Green Finance

Amanda Zhao

 President of CCiA; Chief Consultant


Zoe Hu

Vice President of CCiA; Senior Consultant


Li Rong

Vice President of CCiA; Senior Consultant

Partners
Contact Us
明善道(北京)管理顾问有限公司